Ashley Woodruff

Welcome!

I am a senior at the University of Utah, pursuing a Bachelor's of Marketing degree, and I will graduate in December 2011. Marketing/advertising intrigues me beyond belief and I can't wait to graduate and join this wonderful career field.

Related Experiences:

American Marketing Association- I was appointed to the position of VP of Finance for the 2010-2011 school year. In this position, I have managed the organizations budget, including advertising expenses, recruitment expenses, and professional development expenses. In order to get funding, I have also created bills and pitched them to the Associated Students of the University of Utah and the David Eccles School of Business.

Involvement with event planning, including recruitment fairs, the Arts for Youth program, Networking Night, and trip planning to New York (to visit advertising agencies) and New Orleans (for the AMAICC). Managing finances is often not "glamorous" in the field of advertising, but it is of vital importance and I am glad to have had the opportunity to be involved with this little thought of aspect of the marketing world.

Advertising Management Course- In this course we created our own advertising agency with our peers and chose a company to do a full scale marketing campaign for. My team picked the Kroger brand, and I personally was assigned the position of "web media". I was responsible for dictating everything that would be put onto the internet, as far as where our target market spends the majority of their time online, what media to use, how much to spend, all the logistical details of scheduling and finally, ad placement.

This campaign took 3 months of research, preparation and execution, which all culminated in a 20 min presentation in front of judes at a prominent advertising agency. There were five other groups competeing against us, but all our hard work paid off when Team Kroger was named as the 1st Place Winners! You can view the commercial we put together at the following link: http://www.youtube.com/watch?v=XfOFdn9DfD8

I hope you were able to get a quick glimpse into who I am as a marketer. Please feel free to contact me at woodruffas@hotmail.com for more information.

Thanks for stopping by!