Ashley E. Spilak
British Columbia, Canada
As one of the first social media leaders in government, Ashley was a key player in the Province’s first social media division that marketed British Columbia during the 2010 Olympic Winter Games.
Previous experience in corporate media relations has shaped Ashley into a dynamic story-teller with no jargon, a quick wit and clear message that keeps media listening.
For three years, Ashley worked alongside local governments on BC wildfire deployments mastering the complexities and sensitivities required for building adaptable teams during emergency situations.
As former Business Development Manager for the Province’s International Marketing Secretariat, Ashley authored the first-ever Digital Marketing Strategy for the Trade and Investment Division and implemented multi-sector digital campaigns in addition to launching new, in-language, social channels to profile key industry trade shows – including BC's largest Trade Mission to India and China.
Currently at Emergency Management BC, Ashley is pioneering new waters by developing best practices for emergency online communications. While building brand, stakeholder relations and supporting training and organizational transformation, Ashley lives in real-time, understanding that emergency events don't happen nine to five, Monday to Friday. In 2013, Ashley was named a Premier's Award Finalist for work with the 2012 Spring Freshet.
Prior to entering government, Ashley co-organized the Federal Backcountry Safety campaign with a Kelowna-based public relations firm. The role included writing a successful RFP, securing corporate sponsorship, and organizing the first outdoor concert in Stanley Park with band Great Big Sea.
With direct experience in the multiple government ministries including Small Business, Tourism, Aboriginal Relations, Justice, Education, Citizen Engagement and Government Communications Ashley is a strategic change-agent who gets the job done.