ASHOK GUPTA

Vancouver, BC, Canada

ASHOK GUPTA

Vancouver, BC, Canada

Ashok is a passionate marketer and a creative thinker having
spent several years in senior leadership roles for various organisations. He
brings over 25 years of global marketing and brand strategy experience and has
worked both on the agency and client side. He has worked with top brands such
as Coca-Cola, Unilever, J. Walter Thomson, Pharmasave Drugs and HSBC. He currently
leads the Marketing Strategy & Insights group at First West Credit Union,
British Columbia's third largest Credit Union, as Assistant Vice President – Marketing
Strategy.

In that time Ashok has overseen the development of brand strategy,
digital marketing, and consumer research and has managed & led an engaged
team of highly skilled and motivated marketers across different categories.

Ashok's strengths lie in people leadership, applying
strategic agility, product management, strategic planning, innovation, operational
management, execution excellence, creativity & building relationships,
social media and digital marketing.

His marketing work has won several awards and has also been
recognised by various marketing associations.

When not immersed in developing marketing strategies he is a
globe trotter, proud father, an avid skier and an outdoor enthusiast living
life to the fullest.