Ashok Lulla

Ashok Lulla

Startup Entrepreneur for IVRECO (International Virtual Real Estate Company)

Mumbai Area, India-Real Estate


Mumbai University, B.A., Psychology & Sociology

I have spent my most productive years in Not-For-Profit Trade-Industry organisations.

Was second-in-command at PLASTINDIA FOUNDATION, India's Apex Body of the Plastics Industry. Oversaw exhibition space marketing, liaised with the Advertising Committee for the entire Advertising & Promotion function for PLASTINDIA '94. Advertising Appropriation Rs. 10.04 Million.Wrote, typeset, designed and printed the PLASTINDIA FOUNDATION Newsletter (about 6 issues)

Manager Public Relations for PLUS CHANNEL, "the entertainment conglomerate" founded by Amit Khanna. Managed Press Relations for Music and Movies produced by PLUS CHANNEL. Edited, printed and published the first issue of PLUS NEWS.

EXECUTIVE SECRETARY, National Association of Computer Trainers (NACT). Besides handling the day-to-day affairs of the secretariat, did workshops, legal software adoption drive, and organised India's 1st Conference on elearning, E-Learn: 2001, at the Taj, Mumbai. Also (ghost)wrote a weekly column in Express Computers.

From November 2001 to February 2007. October 2008 to January 31, 2014, General Manager-Marketing at Maharashtra Chamber of Housing Industry (MCHI), India's Premier Association of Real Estate Developers & Builders. Managing Sponsorship Relations with Banks, Housing Finance Institutions and other constituents for MCHI's Real Estate Exhibitions in Mumbai, and internationally, in Dubai, Rest of Gulf, London and the US. Managing Membership Development. Finished my tenure with MCHI. From 31st January, 2014Specialties: Exhibitions & Conferences have been my principal charge over the last 20 years. Marketing, Sponsorship and valuable tie-ups and associations have been my forte. Planning my own STARTUP. Still in concept stage, but backed by substantial proof of concept.