Asif Khan

Social Media Strategy Lead in Dubai, United Arab Emirates

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A communications professional with more than 10 years of experience in leading global brand's strategic business activities on social and digital media in the Middle East, Asia Pacific and Central Asia region.

Currently working as a Social Media Strategy Lead at Al Tayer Group, Dubai, managing its portfolio of more than 70 retail brands to maximise brand exposure, engagement and conversion, and create seamless customer experiences in line with broader communication objectives.

Specialties: Social media - strategic planning, content marketing, advertising, crisis communications, brand reputation, monitoring and analysis, optimization, A/B-multivariate testing, community management, and influencer outreach.

  • Work
    • Al Tayer Group
  • Education
    • University of South Australia