Asim Malik
Director Digital, Business Lead Performance Marketing, and Digital Marketing Course Instructor in Lahore Pakistan
Asim Malik is a senior digital leader with over 16 years of international experience spanning North America, the Middle East and Asia specializing in digital media, performance marketing and technology-driven solutions. With a proven track record in driving digital transformations for globally recognized brands, Asim has established himself as a go-to expert in crafting data-driven marketing strategies, building high-performing teams and delivering measurable business outcomes.
Currently serving as the Business Lead for Digital Performance at Publicis Global Delivery MENAT; Asim oversees digital operations for the prestigious LVMH Group account across both Social and Search. His ability to lead diverse teams and orchestrate complex digital campaigns has enabled him to successfully steer multi-million-dollar portfolios across multiple sectors; including e-commerce, consumer goods, luxury and technology.
In addition to his expertise in digital marketing; Asim also brings a robust technical background in business analysis, product implementation and project management. His proficiency in project coordination and management enables him to deliver complex initiatives on time, within scope and aligned with business objectives. His collaborative approach extends to working with product development teams, translating business needs into actionable solutions that drive meaningful results.
A thought leader and mentor, Asim also serves as a visiting course instructor at the Lahore School of Economics for a Digital Marketing course where he shares his industry expertise with students and alumni; empowering the next generation of digital marketers. His leadership philosophy revolves around continuous learning, adaptability and fostering a culture of innovation.
Asim’s career is defined by his ability to combine marketing creativity with analytical rigor; enabling businesses to navigate the fast-evolving digital landscape. Asim's global experience paired with his technical acumen; positions him as a valuable asset for organizations seeking to elevate their digital capabilities and drive sustained growth.