Asim Qureshi

Asim brings 12+ years of telecom experience, designing & delivering voice and data services to mobile operators in various countries across the world.

Asim Qureshi as the COO & Head of BD of Mystiq Mobile since 2008 is responsible for service delivery, engaging partners, enhancing end user experience and traffic across various geographies, cultural diversity and market segments worldwide.

Prior to joining Mystiq Mobile, Asim was Director of Product Management and Service Delivery at Bubble Motion for more than 3 years since 2005. He was instrumental in launching commercially the company’s innovative Voice SMS service (BubbleTALK™) in markets like Hong Kong, Egypt, UAE, Malaysia, Indonesia, Turkey and Japan.

Asim was also the pioneering member of GSMA regulatory group for Voice Messaging (VSMS) where he was involved in defining standards for voice messaging. The standards were successfully introduced by GSMA in 2008

As CTO of WAP Portal in Malaysia for 3 years, Asim brings in valuable experience in deploying & managing a multi-million dollar telecom infrastructure and successfully delivering mobile VAS services in the Asian market primarily targeted at the youth segment. WAP PORTAL also launched the famed app 'Ring-a-Coke' <http://www.zdnetasia.com/canned-drinks-just-a-phone-call-away-13032250.htm> which was deployed globally in collaboration with Ericsson. Asim also lead the technical setup & roll out of MVNO in Malaysia (MCAT GEN) & various operational procedures.

During his association with WAP PORTAL he was also the CTO for a leading TV Station (Channel 9) in Malaysia & was responsible for launching the first mobile interactive services for the station.<http://www.mobile-way.com/pages/newsevents/pressreleases.asp?id=887&year=0&month=9>

In addition Asim brings in knowledge and hands on experience in GPS/LBS based technologies in his role as Sr Manager with eSmart Systems, which collaborated with Ericsson R&D in Malaysia for more than 3 years.