April Sonsona

marketing and digital media in Atlanta, GA

East Coast Social, LLC - Group Director, Digital Marketing

Leading teams for Federal Government consulting and contract work in marketing, advertising, creative and digital projects.

East Coast Social, LLC - Director Social Media

Consultant at AT&T Mobility for strategy, content, creative, campaigns and analytics. Manage agency, coordinate content and campaigns.

Waste Management- Sr Manager of Social Media (since 2013) ^Design stratey for social media entities across multiple channels. ^Create social media plans for events and rollouts ^Manage content and activty ^Creative for campaigns and mobile apps ^Strategy and Reporting for Corporate sponsorship of sporting events ^Manage social media budget ^Manage reporting and analytics

Centers for Disease Contol (contractor)- Social Media Strategy & Innovation (2011-2013) ^Manage Campaigns, Strategy for Facebook, Twitter & YouTube as well as emerging technologies. Creative feedback on programs, including games, increasing engagement and reporting analysis.

^Speaker at National Public Institute for University of North Carolina on How to Write for Social Media; Syracuse University on Government and Social Media Campaigns; CDC Informations Technology presentation on the Innovation and Social Media Updates at SXSW; Emory University on Social Media Analytics; Social Media Strategies Summit NYC; SocialMedia.org Member Meeting (formally Blogwell) Chicago

The Home Depot - Social Media Specialist (2005-2011) Transferred, promoted, and ended up in the best job in the world.

--The Skinny: I Tweet, Facebook, YouTube, Instagram, Pinterest, Vine, Google+, and all things social media.

Content:

^Disaster live tweeting during hurricanes

^Managed Twitter feed during ESPN College Game Day broadcasts in 2010 season

^Manages and assists in the development of content (audio, video, text) that meets the needs of clients and the business partners

Monitoring/Online Listening

Reporting:
^Responsible for weekly, monthly, quarterly, campaign &ad-hoc reporting and analytics from social native sites, Omniture, Scoutlabs, Radian6, TruPulse, Adobe Social, SimplyMeasured, Sprinklr.

  • #socialmediastrategy
  • #socialmediainnovation
  • #socialmediamonitoring
  • #fortune50
  • #socialmediabigbrands
  • Work
    • East Coast Social, LLC
  • Education
    • California State University, East Bay