In 2006, Astrid Mueller launched her first design company, Atelier Giselle (formerly called PotatoMammaDesign). After working with clients including Diesel, Marie Claire, and Swarovski, Astrid's feminine, elegant illustrations were noticed by leading wedding publications The Knot (New York) and You and Your Wedding (London). This recognition and a wedding illustration request of a friend inspired the romantic-at-heart designer to launch her second design company, Astrid Mueller LLC, U.S.A., specializing in illustrations for brides.

Having turned into a branding evangelist while she created her own brands, Astrid was soon also enjoying regular brand design commissions from wedding professionals who appreciated Astrid's elegant feminine illustrations, business sense and brand design experience.

Astrid loves to help brides and boutique business owners to live their dream, by creating designs for them that engage with their audience and reflect who they really are.