Atulyakala, founded in 2013 by Smriti Nagpal in New Delhi, is India's first deaf-run lifestyle brand. Born from a chance encounter between Smriti and a deaf artist named Amit, the brand was inspired by a vision of inclusivity and opportunity for the deaf community. With 90% of its team members being deaf and using Indian Sign Language, Atulyakala blends traditional Indian craftsmanship with modern design. The brand not only offers unique products but also empowers the 18 million deaf individuals in India, advocating for a more inclusive society through creativity and communication.