Zaina Atyani

Social Media Manager and Sports Marketing in Phoenix, Arizona

Zaina Atyani

Social Media Manager and Sports Marketing in Phoenix, Arizona

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Zaina Atyani, an Arizona native, is a recent graduate of New Mexico State University, where she earned a degree in Marketing. In the Fall of 2013, she accepted a position as an undergraduate intern with the NM State Athletic Marketing Internship program. She served as a very valued intern, quickly learning how to smoothly operate and manage in-game entertainment, design marketing material, and run camera equipment to produce content for the video board at Football, Volleyball, and Men’s and Women’s Basketball games. Volunteering to any opportunity she could and working as many sporting events possible, Zaina grew a quick passion and love for college athletics.

After interning for two years, Zaina was immediately promoted to a marketing coordinator and the main marketing contact for NM State Baseball in 2015. Duties included, producing marketing plans, social media designs, and constantly executing strategies to increase attendance and revenue. From throwing out a first pitch in an Easter Bunny costume, to increasing NM State Baseball revenue by 68% and tickets sold by 85%, she helped significantly to keep the baseball program exciting. In addition to her success with NM State Baseball, Zaina also recruited, trained, and managed the entirety of the Athletic Marketing Internship program at NM State Athletics. Furthermore, she had the opportunity to successfully run sporting events for NM State Athletics at other venues. This included, a NM State baseball game versus New Mexico at the Southwest University Park, home of the El Paso Chihuahuas, and a men’s basketball game at the Santa Ana Star Center, in Albuquerque, New Mexico.

She is without a doubt known for her outgoing spark and if Zaina is in the office, you know people are laughing and everyone has a smile on their face. To putting on mascot costumes and dancing for John in Media Relations, to trying to make free throws and miserably miss, every time – she loves to have a great time. In her free time, she loves to spend time with family and friends, dig into her Middle Eastern culture by cooking up unique dishes, enjoy any good sporting event, or hike any nearby mountain.

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