Head of Marketing in Perth, Australia
My name is Matt Lynch, Perth SEO Specialist. Head of Marketing Toby Creative Digital Agency Perth, WA. I am both Google Adwords Certified (Google Partner) and a Bing Ads Accredited Professional, with over twenty five years of Online Marketing and Information Technology (IT) experience and my primary speciality being Search Engine Optmisation (SEO). I enjoy keeping up with the 'bleeding edge' of technology advancements to ensure current knowledge in an ever changing landscape, leading to early adoption and determination of opportunity for marketing enhancement. With local, national and international project experience, I have earned a reputation as a search evangelist for thoroughness, quality, technical knowledge and success.Maintaining my own health and fitness in my free time I enjoy outdoor adventure activities; kayaking, hiking, abseiling, rock climbing, snorkelling, camping and four-wheel driving in my red TJ Jeep Wrangler. Specialties: SEO - Search Engine Optimisation, SMI - Search Marketing Integration, SEM - Search Engine Marketing, PPC - Pay Per Click Advertising, SMM - Social Media Marketing, EDM - eNewsletter Marketing, copywriting, website analytics, internet analytics, website optimisation, online marketing, online media planning, business development, website design and development, Payment Gateways and eCommerce Solutions, Senior System Administrator - Linux/Windows, usability testing, UX, UAT, UI, competitive intelligence, competitor analysis.