Audrey McClelland

Rhode Island

Audrey McClelland

Rhode Island

Audrey McClelland, a wife and mother of 4 boys - William (8), Alexander (7), Benjamin (5) and Henry (4), has become a powerful force in social media as a digital influencer, consultant, and brand ambassador/spokesperson... and named from Nielsen Ratings as one of the most powerful mom's online.

In 2007, Audrey co-founded MomGenerations.com with her mother and sister, an online destination for mothers that has produced over 800 videos and 5000 articles on the latest trends and product reviews in areas including: fashion and beauty for moms and children, baby gear, toys, as well as her personal parenting experiences and advice on dealing with life from the perspective of a busy entrepreneur, wife, and mother.

To further expand her brand into live event production, traditional print media, and online media, Audrey co-founded Getting Gorgeous, LLC (gettinggorgeous.com) with Vera Sweeney, co-authored the Digital Mom Handbook (DigitalMomHandbook.com) with Colleen Padilla, co-founded The Mom Challenge (Facebook.com/TheMomChallenge) with Vera Sweeney, co-founded Rhody Mamas (Facebook.com/RhodyMamas) with Jen Senecal, and also co-founded the inaugural event Strut, the first mom fashion show at Mercedes-Benz Fashion Week. Her latest project was a collaboration with Vera Sweeney, Nicole Feliciano and Brooke Stewart in co-founding the Fashion Forward Conference, a style/blogging conference.

In addition to her own ventures, Audrey also contributes weekly to The Rhode Show in CBS in Providence and was just cast on Living RIght, a weekend morning show in Rhode Island that will air on FOX in 2013.

She also writes for Ladies Home Journal's Daily Gloss Beauty blog weekly.

She also contributes weekly to a number of online publications including features (both written columns and videos) on SheKnows.com, BabyCenter.com and Momversation.com. She is also a frequent speaker on the topic of motherhood, fashion/beauty and social media at blogging conferences, Twitter conferences, social media mixers, and women's business conferences. She additionally works as the mom correspondent on CBS' The Rhode Show in Providence, RI.

Audrey’s brand-building prowess is exemplified by the number and quality of the companies she has and is working with, including: P&G Beauty, Pampers (on Blogging Board), Hanes (charter member of the Comfort Crew), TJMaxx/Marshall's, Got Milk?, 77Kids by American Eagle, Lands' End, Suave, Tide, Healthy

  • #brownuniversity
  • #digitalinfluencer
  • #socialmedia
  • #blogger
  • #spokesperson
  • Work
    • Digital Influencer, Blogger, Spokesperson
  • Education
    • Brown University, class of 2000