Aukje Metz

Haarlem, Netherlands

Aukje Metz

Haarlem, Netherlands

My history reads like the classical schoolbook. Selfmade entrepreneur, the American dream, highschool dropout yadayada. Bootstrapping, remortgaging my house and still scared whenever pushing my boundaries.

In ’97 I started something completely new, Direct Force. This initiative turned into an industry not just a company. Over the years I worked with companies including PCM, Apple, Rabobank, Sanoma, and Peugeot. I take delight in helping grow new businesses by designing bespoke marketing formats and strategies that quickly yield new customers and boost these companies' bottom line. Direct Force is an established business with four offices in The Netherlands. My journey of founding and expanding Direct Force has propelled me to a vantage point from which I actively seek to share my insights with other businesses.

Nowadays I advise the boards of various companies and assist start-ups with a passionate hands on approach. Then there's a buzzing household with two adorable kids, a bizzy business schedule and quite a social life. What really helps me to maintain a grip is the strong belief in the adage "Het kan wèl!" (loosely translated: It can be done!),

Expertise: Strategist in effective marketing. Creator, accelerator, positive thinker, public speaker, problem solver.