I'm Avi, co-founder and the CEO of Elevation. When I was young, I wanted to be a general, so I spent several long years serving in the IDF special forces. When I got older, I wanted to be a hi-tech lawyer, which I did for another couple of years. It was only then did I realize that I was sitting on the wrong side of the table. Now, I know that we live in a confusing world and life is short. That's a given. But with that understanding, it is only that more important that we do what we enjoy and enjoy what we do. That's my reason for starting Elevation. We want to help people realize this and do the same. Most importantly, we are passionate about helping them enjoy life while enjoying fulfilling, engaging and inspiring careers.