Avilash Bhattacharjee

Hello there. To start off, I'd say I have studied Computer Science and Engineering at Heritage Institute of Technology, Kolkata.

Though programming interests me, I knew my line of work should be somewhere else and I was in my second year of college when I started my first entrepreneurial venture. I formed an event management company called Red House Entertainment with a few of my friends. I was new to this and the problems were overwhelming but for the first time, I found that I was actually enjoying myself as I constantly brainstormed to come across solutions. After a few successful ventures, I knew management and business development were the things I'd always love doing.

After completing college, I formed a fashion based retail e-commerce company called Etiquette with a friend who had a similar outlook towards business as me.

To say a few things about Etiquette, what makes it so special is the fact that we are trying to offer gifted independent fashion designers who are usually overshadowed by brands and top tiered designers a platform to showcase their creations.

If you ask me, the notion that designer wear is expensive has been created by these brands and designers who try to acquire the market and monopolise it.

The designers on our website sell their creations at a pretty reasonable rate and more often than not turn out to be better than what the top tiered designers make.

I wish to make this company known globally so that the status of the market of indie designers always keeps growing. I hope you would support us and help us spread this revolution.

That's all I wanted to say and to end this, I'll tell you how I end my day everyday. An hour before collapsing on the bed, I practise singing holding an acoustic guitar. It has a meditative effect on me and clears my mind of negative thoughts. To quote Thanos, it helps me maintain a mindset that's balanced. "As all things should be".

Have a nice day. Do visit the website.