After serving in the military for 2 years, I decided to attend Art College and study commercial art and design. After 2 years, I had an opportunity to become a partner in a cocktail lounge and potential restaurant. Although it was successful, after two years with a bad partner, I decided to move on. I became a commercial and portrait photographer, with great success, for about 11 years.
Always exploring for new business opportunities, I decided it was time to start a new career and, through a friend, I went to work for General Foods Corporation in their coffee division. After a year, I was promoted to Branch Manager and moved to Los Angeles where I had the good fortune of working for 2 companies, One, as Regional Sales Manager and the other, as National Sales Manager. Both jobs involved a lot of travel. After many years of travel and living out of suitcases, I decided to start my own business.
I moved back to the SF Bay Area and started Bay Area Coffee Service. I built the company to a point where the decision had to be made to either grow and take on more debt or sell. I chose to sell that company and started Ameritalia, importer of espresso machines and coffee bar equipment from Italy. I built a unique showroom in Belmont, Calif. and had a staff of 4, selling and servicing espresso equipment. I consulted in numerous start-up coffee bars in the area back in the 90's. I then started my own Coffee Cafe and roasting facility in Dublin, Calif. know as Celebrity's. We had live music and limited food selections, the unique bars were all imported from Italy.
I subsequently sold that business to devote my full time to Ameritalia and, selling and servicing espresso machines. My network of associates from all over the country enables me to give the best products and incomparable service to my customers. With my diverse background, and vast experience in the coffee business, Ameritalia has become the 'go to' company for anything relating to espresso equipment and service!