Alica Wilhelm

Digital Marketing, Marketing Management, and Influencer Marketing in Köln, Deutschland

Online Marketing is my passion – privately and work related. I am very interested in the development and impact of brands and advertisements, especially in the digital space. Coordinating and organising projects is one of my strengths, as well as a very good understanding of customer needs and wants. Moreover I am inspired by photography as well as a simple, modern design but also by written words and captivating content.

On a professional basis I am fascinated by the power and impact of Influencer Marketing on consumers as well as businesses. Additionally, I belief in the strength of relations and strong, interesting and relevant stories between social users and companies as key driver for business' success.

Within the last years I completed various internships and Jobs in well-known companies such as WDR, Hubert Burda Media And ALDI SÜD.
My most relevant tasks and responsibilities were:

  • Project Management
  • Social Media Marketing & Strategy Development
  • Media Strategy & Planning
  • Influencer Marketing
  • Product Management
  • Adobe Photoshop, InDesign & co. (Among others I designed and published a magazine for customers of a local fitness center)
  • Editorial work (among others, I wrote an article for Focus.de)

I now am open for new challenges, opportunities to grow and supporting business with my expertise.

  • Work
    • Influencer Marketing
  • Education
    • University of Twente
    • Technical University of Berlin
    • Cologne Business School