Aysenem Yassa is a global live experience and entertainment executive who orchestrates the strategic architecture and creative execution of the world's most complex, high-stakes mega-events.

Her 15-year career spans senior enterprise leadership for premier sports properties, international broadcast productions, and multi-venue live entertainment environments, including UEFA, FIBA and the Pan American Games.

She masterminds the cross-functional delivery of multi-million euro venue ecosystems, live-to-air broadcast environments, and audience-first experiential activations across Europe, the Americas, Asia, and the Middle East.

A senior strategist operating at the critical intersection of technical infrastructure, media production, and artistic direction, she balances high-stakes global delivery with creative disciplines in music, dance, and comedy to shape memorable experiences for global audiences.