Azrights is an Intellectual Property and Internet law firm founded in 2005 by Shireen Smith, Solicitor. In 2009 the firm has a core of 3 full time staff, 3 consultants who are closely involved, and a team of other consultants who are brought in as and when a client’s matter requires their expertise. In this way, Azrights provides a depth and breadth of IP expertise that only larger City law firms with their team of salaried specialists can traditionally provide. Azrights is able to offer the full range of IP services, from website and internet marketing expertise to patenting at affordable rates, due to its business model of low overhead costs. The firm focuses on online trade mark and brand protection issues, including trade mark registration, trade mark dispute resolution, passing off, and other brand protection matters. User generated content, fan sites, and issues concerning copyright, domain names, and trade marks are of increasing relevance to the Azright online brand and reputation management work, as is advising clients about cultivating and protecting brands on social media. Azrights aims to address clients’ needs holistically, and runs regular workshops and conferences. It is uniquely placed through its knowledge of online issues to think laterally outside of the box of legal injunctions and legal threats to protect and even enhance the online reputations of its clients. It is therefore among the new generation of hybrid legal practices that combines IP expertise with a sound grasp of technology and internet marketing.