M.Phil. Research scholar, Department of Communication Studies,pursuing in Madurai Kamaraj University, Madurai, Tamil Nadu, India. He has finished his Master’s in Visual Communication from Bharathiar University, Coimbatore. After his master’s he has worked as assistant professor in the Department of Visual Communication,J J College of Arts and Science, Pudukkottai, Tamil Nadu for a period of three years. His concern to know about communication research made him to join for his research programme. He has presented paper at UGC sponsored national level conference held in Bharathiar University, Coimbatore in the month of February 2013 entitled “Netettiquette in ELearning environment”. His master’s dissertation focussed on “Television effects from reality shows in Pudukkottai region”.His research area mainly focuses on Media Literacy which is a global issue and UNESCO’s broad area of study. He is tremendously working on his research area to create awareness on media content.