Badal Kadiya

Digital Marketing Manager, PPC Manager, and Social Media Constant in Ahmedabad, Gujarat, India

Search Engine Optimization Specialist position with an emphasis in Search Engine Optimization, Search Engine Marketing and Internet/Web technologies with remarkable deadline sensitivity & Seeking for a challenging opportunity in a dynamic environment where innovation, education and sense of ownership are valued & courage.

• Digital Marketing Strategy
• Direct Marketing & Advertising Strategy
• Integrated Marketing & Communications
• Lead generation & customer acquisition marketing
• Research, market analysis, online metrics, customer analysis
• Marketing Outsourcing, marketing coaching, consulting and marketing team empowerment.
• Digital Marketing Manager with the Retail Banking and Wealth Management team across Credit Cards, Deposits, Mortgages, Wealth and Insurance Products.
• Responsible for Strategy, Optimization and Management of Paid and Earned Media Channels.
• Manage Digital Marketing agencies spanning Digital Media, Paid Search, Creative, Analytics and Optimization.

♦ Online/Digital Marketing Specialist within the Marketing team.
♦ Manage external acquisition strategy, planning, execution and optimization of Search, Display, Aggregator/Affiliate and Website channels.
♦ regularly conduct online channel reviews to determine new acquisition opportunities and recommendations for incremental acquisition activity.
♦ jointly manage with Head of Digital, Test and Learn program across landing pages and website, by analyzing and recommending opportunities to improve conversion yield.

I have managed various project as well as analyse the scope and prepare Project Plan, managed the team, develop and maintain client relationship. Pro-actively providing strategic recommendations to the client’s business model and goals

• Search Engine Optimization(SEO): Managed various industry websites and also Multi-regional, Multilingual websites, Site Auditing, Competitor Analysis, technical SEO recommendation, URL structure, Proficient in Keyword Market Research and Organic SEO

• Google Analytic: Tracking code integration, Traffic Analysis, Social Tracking, e-commerce Tracking, Event Tracking, Goal Setting and funnel Visualization and prepare custom Dashboard and reports

• Google & Bing Web-master: Adding a website in Google and Bing web-master, Diagnose web-master crawl errors, Check Websites performance in search result

• Pay Per Click (PPC):Create and Implementation of PPC Strategies, Manage and optimize the existing PPC campaign components including keyword

  • Work
    • Ahmedabad, Gujarat, India
  • Education
    • Computer Engineering