Digital Marketing Manager, PPC Manager, and Social Media Constant in Ahmedabad, Gujarat, India
Search Engine Optimization Specialist position with an emphasis in Search Engine Optimization, Search Engine Marketing and Internet/Web technologies with remarkable deadline sensitivity & Seeking for a challenging opportunity in a dynamic environment where innovation, education and sense of ownership are valued & courage.
• Digital Marketing Strategy
• Direct Marketing & Advertising Strategy
• Integrated Marketing & Communications
• Lead generation & customer acquisition marketing
• Research, market analysis, online metrics, customer analysis
• Marketing Outsourcing, marketing coaching, consulting and marketing team empowerment.
• Digital Marketing Manager with the Retail Banking and Wealth Management team across Credit Cards, Deposits, Mortgages, Wealth and Insurance Products.
• Responsible for Strategy, Optimization and Management of Paid and Earned Media Channels.
• Manage Digital Marketing agencies spanning Digital Media, Paid Search, Creative, Analytics and Optimization.
♦ Online/Digital Marketing Specialist within the Marketing team.
♦ Manage external acquisition strategy, planning, execution and optimization of Search, Display, Aggregator/Affiliate and Website channels.
♦ regularly conduct online channel reviews to determine new acquisition opportunities and recommendations for incremental acquisition activity.
♦ jointly manage with Head of Digital, Test and Learn program across landing pages and website, by analyzing and recommending opportunities to improve conversion yield.
I have managed various project as well as analyse the scope and prepare Project Plan, managed the team, develop and maintain client relationship. Pro-actively providing strategic recommendations to the client’s business model and goals
• Search Engine Optimization(SEO): Managed various industry websites and also Multi-regional, Multilingual websites, Site Auditing, Competitor Analysis, technical SEO recommendation, URL structure, Proficient in Keyword Market Research and Organic SEO
• Google Analytic: Tracking code integration, Traffic Analysis, Social Tracking, e-commerce Tracking, Event Tracking, Goal Setting and funnel Visualization and prepare custom Dashboard and reports
• Google & Bing Web-master: Adding a website in Google and Bing web-master, Diagnose web-master crawl errors, Check Websites performance in search result
• Pay Per Click (PPC):Create and Implementation of PPC Strategies, Manage and optimize the existing PPC campaign components including keyword