Target audience research.
VIBE: Target audience.
The demographics for this magazine are a mostly even mix of male and female 18-34 year olds. This younger audience is due to the genre in which the magazine represent. Details about R'n'B, rap and hip hop are what you can find in VIBE magazine, therefore the audience must be followers of this. These particular genres of music are most popular amongst this age group, hence the amount of sales to this target audience. The genres that appear in the magazine hear the most success from America, which is where VIBE see the most sales. Black, African Americans are the largest race buying this magazine. This could be due to the popularity of this music in this particular race because of the roots of the most successful R'n'B, hip hop artists are also black African Americans.
Q Magazine: Target audience.
Q Magazine if for mature music lovers that show an appreciation for many types of music.
Their love for music must be deeper then just showing the latest number 1, because this magazine features detailed interviews with artists revealing personal aspects of their lives and careers. The magazine mostly attracts over 25 year olds due to the mature content and detail into the history and background on musical releases. The classic colouring of Q magazine often features neutral colours that would attract an older eye when be sold on a shelf amongst other, more busy magazine covers.