Bill Bailey

Franklin, TN

Bill Bailey is a 20-year veteran in Sales, Marketing, and General Management at the executive level. With experience ranging from Consumer Goods to Food Service to Sports Management, Bill has proven success in companies like Ventura Foods and the New Orleans Hornets (SVP).

Bill is a charismatic, collaborative leader wrapped around a highly analytical core. He understands the power of data in driving a business forward and has the ability to quickly telescope from a strategic 50,000 feet to a spreadsheet full of data.

With long periods in the bottled water industry and Food Service Manufacturing (Ventura Foods), Bill has honed his ability to drive sales forward by using the principles of category managemet, bundling, logistics, and activity-based costing.

A compassionate, candid, and consistent leader, Bill has led small entrepreneurial teams as well as large multi-level sales forces. His mentoring, empowering approach is always focused on the career growth of those in his care.

Bill began with the New Orleans Hornets in 2007, leading the sales efforts as the team returned to the city in the wake of Hurricane Katrina and broke the NBA record for most new season tickets sold (6,000 = $25,000,000) in 2008.

When the team was sold to the NBA in 2010, Bill orchestrated a massive campaign to double the customer base, part of ensuring that professional basketball remained in New Orleans. Core to this campaign was hosting 100 events in 100 nights, utilizing a grass roots approach to get the message out. This project ignited his passion for the “turnaround” and the challenge of accomplishing what others say is impossible.

Bill currently lives in Franklin, TN with his wife Jennifer and 2 children, Kennedy and Griffin. He currently consults for George Shinn (former Hornets owner).

  • Work
    • SSB Consulting Group
  • Education
    • BS - Business Economics - University of California Santa Barbara