I like everything digital, and I love to think about how digital products can better fit in to our life. I believe that marketing's most important role today is to harmonize the companies’ activities with the needs and desires of customers. I believe that the best way to create successful products or services is to make sure they really enhance the life of the customers and resonate with their needs. Long gone is the era when marketing communication could sell anything. Our most important messages must be embedded right in the core of our products.