Bambi Beez

Get a Serious Point Across

Using Graphic Design to Get Users to LOL While Getting a Serious Point Across

Digital Media Arts College, Boca Raton Florida

In today's world, and especially while watching TV, we're surrounded by messages from advertisers. Art directors may take a non-conventional approach to getting their point across. Copywriters write scripts and ads based on emotional attractions. With that beings said, designers and animators are expected to create elements that are often times whimsical and light-hearted in an effort to sell more product for the client. But how do you know when you’ve crossed a line? Where do you begin putting your ideas down on paper or on your drafting board? In this article we present you with some tips that may come in handy when facing a project that’s challenging.