London, United Kingdom.
The common thread of Jim’s career is in the architecture, execution and management of technically, logistically and creatively complex ventures.
Jim is Product Director for Clubcard, a 40+ million-member strong loyalty and rewards program provided by Tesco, third largest retailer in the world.
Jim Banister was previously head of product development for SaySo, a loyalty-based consumer market research platform with patent-pending analytics for measuring online behaviors. He conceived of, architected, built the creative and technical team and led the building of a state-of-the-art gamified consumer platform, and the core observation and analytics engine.
Jim was former Head of Product Development of SpectrumDNA, an web agency developing web and wireless apps including the SXSW-award winning wordplay engine, The Addictionary.
Jim is the author of “Word of Mouse: The New Age of Networked Media” (Agate Fine Print, August 2004).
Past projects include: created and managed TRW’s Engineering Visualization Center; produced award-winning television and film programming for Disney; and designed and built the multi-media and post-production system for Steven Spielberg’s “Survivors of the Shoah Visual History Project”.
Jim also spent five years as a prime-mover for Warner Bros.' digital media strategy and programming development, first as VP Production & Technology, and ultimately as Chief Development Officer of Warner Bros. Online.
Jim embraces a life-long pedagogical bent, having designed and offered courses on the nature of narrative, social media, gamification and entrepreneurship for institutions like The Wharton Graduate School of Business, UCLA Anderson, University of Utah and others. He has also workshopped for commercial institutions including American Express, BBC Worldwide and Allen & Co.
Specialties: Media technologies, user-experience, gamification, creative development, product development and mgmt, business development in: social media, gamification and filmed-entertainment. Also, the development and delivery of curricula