Specialty Signs, Inc.

Sign Company in New York

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For over 40 years, Specialty Signs, Inc. has been and continues to be New York's premier provider of premium custom signs, 3D-lettering, full color graphics and more.

In 1971, Marc Frankel started a small, part-time sign business in a corner of his father’s trucking firm. With some help from his father’s business associates, he began manufacturing and selling vacuum-formed magnetic truck signs. He also added a line of “Kitchen Signs” which were magnetic signs personalized with the individual’s name, such as “Mary’s Kitchen”.

In 1973, Marc graduated from college and decided to make Specialty Signs a full time entity. He continued making vacuum formed signs, and in 1983, purchased one of the first computerized vinyl letter cutting machines. The new machine’s computer automated capabilities really helped the company gain success in the sign industry. In the fall of 1987, Specialty Signs moved from its original storefront location on West 18th Street to its larger current location on West 21st Street.
Specialty Signs continues to be a major supplier to other sign companies and retail accounts. Its capabilities include:

-Large Format Digital Printing

-Metal and Plastic Dimensional Lettering

-Engraved Signs

-Vinyl Lettering and Graphics


54 W 21st St, Ste. 201,

New York, NY 10010

(212) 243-8521

Email: sales@specialtysigns.com