Breen, a 2010 inductee into the Advertising Hall of Achievement, brings a global communications background of over twenty years steeped in digital and innovation. As CEO of Reprise Media, Bant will oversee and expand Reprise Media into a search, social and experience shop, and leverage the agency’s proprietary search platform to elevate digital marketing for its clients. Bant will harness consumer insights to deliver customer data-informed creative communications solutions that will grow client business on a global scale.
Prior to joining Reprise, Bant served as President, Worldwide Digital Communications at Initiative. As President, Bant launched Initiative’s social media strategy and activation division Prophesee and formed a partnership between Mediabrands and AOL to create cutting-edge online technology solutions. Bant was also fundamental in the formation of MOMS, an industry-wide system to remove much of the paperwork, faxing and human labor involved in the process of media buying with partner Microsoft.