Currently Director of Operations and Strategy at the MIT Media Lab and the CEO of MarketCentrix, a strategic consultancy.
Barak previously served as CEO of Evi, a virtual personal assistant that was acquired by Amazon and is at the core of Amazon Alexa.
Prior to Evi Barak was Managing Director of Wolfram|Alpha, the award winning "Computational Knowledge Engine." For 5 years before that Barak was chairman and CEO of Six Apart, the global leader in blogging software including Typepad, Vox, Movable Type, and Live Journal.
Barak started his technology career at Macy's where he built the world's first chain of consumer computer stores. Recruited in 1985 to Apple he spent 5 years leading the creation of innovative consumer marketing programs. Later at Apple Japan Barak brought the same skills to helping make Apple a leader in the Japanese market.
In 1994 he became GM of Logitech America's region. Barak helped grow this powerhouse in computer peripherals.
In 1997 Barak became the EVP General Manager of the Go Network the Disney owned site that he helped built into one of the top 5 web portals at the time, uniting the web properties of Infoseek.com, Disney, ABC, ESPN, and others.
Two years later Barak realized the power that would come from being able to carry the Internet with you everywhere and he became the co-founder and president of OmniSky, the wireless Internet innovator, which went public in 2000 and later was acquired by Earthlink.
Throughout his career Barak has focused on the mass adoption of technology that gives people unprecedented power to change thier lives and the world.