Barbara Bush-Herman

Barbara Bush/Herman, President of Max Direct Marketing Group LLC Concepts and Consumer Goods Consultant/Rep Greater New York Area. Current -President at Max Direct Marketing Group LLC. Past- Product Development of Peter Coppola Hair Care Line for QVC 7 years QVC / inventor of the Bracelet Buddy on air for 17 years selling, Salon owner of 3 salons for 18 years- Beauty Industry for Consumer Goods for DRT and Professional I have been a marketer in virtually all channels of distribution; in salon mass, professional, direct selling, direct mail marketing, international and direct response television and the Internet. Most recently, notable success in new product development and building brands was with Peter Coppola launched on QVC in 2000 with a team we took Peter Coppola and his products that generate over 100 million in gross sales over 6 years. Very exciting time! I consistently channel my talents into new businesses, new brands or expansion into multiple distribution methods for an integrated approach to sales and profits. I have been marketing beauty products and brands to the consumers for nearly 35 years. After owning my own salons for 17 years developing my own hair an color cosmetic lines I entered the beauty arena via QVC. I have worked with small and large cosmetic/ skin care /hair care companies and have experience in the New development of Peter Coppola and CSL color cosmetic line launching on Shopnbc in January 2011. My specialties are in New Product development for the world of electronic retailing to bring "problem solutions" products in (hair care, color cosmetic, skin care), to the marketplace and integrate all channels of distribution.