Who We Are
Officially launched in Spring 2010, the label continues to embody the raw sex appeal and classic refinement that made their Fall 2009 capsule collection an instant favorite among stylists and celebrities. Now poised to market to a wider audience, the designer continues to focus on materials and styling that speak to individuality, ingenuity and glamour.
The label is designed by a mother and daughter duo whose goal is to create every piece with a sense of sophistication, but also add a unique and edgy twist. To further elaborate on the reasoning for the name, Barbara Laken (the mother), commented that the launch of the line in the fall of 2009 was "contrary" to many industry opinions due to the poor economic environment at that time.
With deep admiration for fashion, Alexis exercised her abilities at Alice and Olivia where she was one of the prestigious creative directors for three years. Alexis handled the marketing, events, fashion shows and celebrity involvements for the brand. Through her endeavors she has channeled her experiences to establish a sought after, intriguing clothing brand and company that brings high quality to her customer.
Many other labels retailed in the under $500 price range simply reinterpret current trends. Contrarian aims to create trends by synthesizing the three essential elements of good modern design: originality, curiosity and craftsmanship. Contrarian creates designs that anticipate the mood of the moment. With many integrated pieces that can be mixed and matched, Contrarian offers a fresh alternative to "cookie cutter" designs at accessible prices. The collection seamlessly combines inspiration of the quality and wit of French Couture and the edginess and cool esthetic found in downtown street style.
Contrarian is 100% American Made and New York City produced. Find them in specialty boutiques nationwide including Koros, Sarca, Legends, Pixie and Ivy, One Cube, Nous, Harajuku, She Boutique, Red E and Pik Nik.
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