Barney Santos

Latino Businessman Who Loves His Family, His Community, and a Damn Good Steak. in Los Angeles, California

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Barney Santos is the Head of the Center for Entrepreneurship & Innovation at Cal State L.A., and the CEO of Gentefy, Inc. Before working in his current roles, Barney spent the last 15 years building and managing new ventures in the for-profit, non-profit, academic, and corporate sectors. Most recently Barney was the Head of Exploratory New Business Models at Unilever and also worked in collaboration with their global startup technology division, Unilever Foundry.

Barney holds a Bachelor's Degree in Entrepreneurship from Cal State LA, a Masters Degree in Innovation and Entrepreneurship from USC, and a Doctoral Degree from the School of Hard Knocks.

  • #business
  • #calstatela
  • #entrepreneurship
  • #innovation
  • #technology
  • Education
    • University of Southern California