Barry Rabkin

Marketing Strategist in Pittsburgh, Pennsylvania

Barry Rabkin

Marketing Strategist in Pittsburgh, Pennsylvania

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"Growing small startups to big businesses."

Barry is proud to serve as Chief Marketing Officer of Identified Technologies, President of Hackers & Founders - Pittsburgh Chapter, Chief Strategist of Barry Brands Consulting, VP of the Tepper Alumni - Pittsburgh Chapter, and Board Director of Jewish Family & Children's Services.

Barry Rabkin has over a decade of success founding, growing, and selling successful technology companies. A full stack marketing and innovation leader, Barry's strategic experience ranges from high growth, venture backed startups to billion dollar brands and Fortune 500 businesses.

After graduating Winchester Thurston High School at 16, Barry started and led Beloit College's street dance team and graduated with a focus on marketing and psychology. Barry then returned to his beloved hometown Pittsburgh to found and grow multiple online businesses to successful acquisition.

The Business Times, Carnegie Mellon Today, Entrepreneur Magazine, Forbes, Huffington Post, Inc, Jewish Chronicle, New York Times, Pittsburgh City Paper, TechCrunch, Tepper Magazine, Tribune Review and Yinzpiration have featured Barry's work on over 100 successful physical and digital products.

Barry was selected as Tepper Class of 2013 Polymath, and received the Distinguished Service to the Carnegie Mellon University - Tepper School of Business Award for helping to raise his community to the #1 Part-Time MBA Program in America as Part-Time Class President. Barry served as Accelerate Communications Coach, Marketing Club VP, Class Gift Committee VP, and Racquet Club Co-Founder.

After Tepper, Barry focused on Brand Management for Heinz's largest brand, Ore-Ida ($500MM). Barry led his cross-functional innovation team in developing and implementing the strategic re-branding of the portfolio and managed the new Bold & Crispy product line from ideation to their largest market launch in a decade. Today he is proud to serve as advisor and investor to many of the region's fastest growing startups.

Honors: CMU Tepper MBA Management Game Winner, Heinz Style Award, Heinz Case Competition Winner, MIT Sloan MBA Sales Competition Finalist, Blue Tree Investors Case Competition 2nd Place, and Tepper Fitness Challenge 2nd Place.

  • Work
    • Identified Technologies, Inc.
  • Education
    • Tepper Business School - Carnegie Mellon University