Barry Sands is VP/Group Media Director at Moxie, where he leads digital media planning and buying for L'Oreal Paris.
Barry has spent over 10 years building brands in CPG marketing. During this time, he worked at both Unilever and Kraft, marketing iconic brands that include Bertolli, Knorr, I Can't Believe It's Not Butter, LifeSavers and Oreo. Most recently, he led a $500MM portfolio of Refrigerated Spreads.
Barry has been recognized for his breakthrough work in digital creative/media, social media and traditional communications, earning three Unilever global marketing communication awards, as well as the Word of Mouth Marketing Association WOMMY Award. Innovations he has led have been highlighted in Adweek, Brandweek, ClickZ, The Wall Street Journal and The New York Times. Most recently, he was featured in Huffington Post in the Advertising Week special edition. Barry was also selected as a founding member of Unilever's Digital Innovation Board of Directors.
Prior to earning his MBA in Marketing and Finance at NYU Stern School of Business, Barry worked in advertising sales for a division of Dun & Bradstreet.
Barry lives in New Jersey with his wife and daughter.