The Business Analytics Society of Educators (BASE), is a Special Interest Group, a non-stock/profit and a volunteered-powered association dedicated to the advancement of Business Analytics concepts and practices, as an important area of discipline in all business schools, colleges and universities in the Philippines.

The group was founded in October 24, 2013 by a small group of IBM trained faculty members and administrators from various universities and colleges led by Dr. Meynard Jowell F. Bitas who recognized a need for source of information and guidance in the growing field of Business Analytics, whose existence anchored on the Commission on Higher Education (CHED) Memorandum Order No. 11 and 12, 2013, which prescribed Business Analytics as a specialization track in Business Administration and Information Technology, respectively.