Barbara Capella Loehr

I'm a seasoned multimedia communications professional who always jumps at the chance to rapidly, accurately and creatively deliver relevant, engaging, cutting-edge content and report information/analysis to variety of local and national audiences online and in print.

I cut my teeth first as a design editor, covering all aspects of residential, commercial and hotel design, working for several major publishing companies in the New York Metro area - most notably, Woman’s Day where I worked as the building/products editor for its shelter publications, and Cygnus Business Media where I molded the initial online presence of leading B2B magazine Kitchen & Bath Design News.

I moved seamlessly from print to online publishing, gaining content strategy experience in the design arena before turning to community journalism. I took that experience to AOL where I launched and ran Lindenhurst Patch, a local news website, along with the site’s social media presence.

Along the way I also gained PR experience as I ran publicity for Canine Companions for Independence (CCI), a local non-profit organization that places highly trained assistance dogs with people with disabilities.

I also realized a dream of being part of not one, but two successful political campaigns. I worked as the social media manager for local politician Kevin McCaffrey to help him get elected to his first and second terms in the Suffolk County Legislature. I also oversaw the social media of local mayor Tom Brennan and his team to help them get re-elected to Village of Lindenhurst Board.

I've also applied my journalism, editorial and social/PR background and creativity to content strategy and writing for local SEO marketing firm Efferent Media where I worked with its varied clientele creating custom articles for them and contributing unique content and ideas for its social media customers. I also oversaw Efferent's redesign of the Village of Lindenhurst website.

Most recently, I was the editor for Equal Opportunity Publications (EOP), Inc., an almost-60-year-old publisher of diversity career, business and recruitment digital and print magazines and host of several nationally recognized live and online career expos and fairs. I managed all writing, editing and production for seven magazines, digital editions, social media and website, eop.com, oversaw all freelance features and hosted the Annual Employee and Employer of the Year Awards.