Barbara Capella Loehr

I'm a multimedia communications professional with two decades of experience as an online, social media and print writer, editor and content strategist.

I cut my teeth first as a design editor, covering all aspects of residential, commercial and hotel design, working for several major publishing companies in the New York Metro area - most notably, Woman’s Day, where I worked as the building/products editor for its shelter publications, and Cygnus Business Media, where I molded the initial online presence of leading B2B magazine Kitchen & Bath Design News.

I moved seamlessly from print to online publishing, gaining content strategy experience in the design arena before turning to community journalism. I took that experience to AOL, where I launched and ran Lindenhurst Patch, a local news website, along with the site’s social media presence.

Along the way I also gained PR experience as I ran publicity for Canine Companions for Independence (CCI), a local non-profit organization that places highly trained assistance dogs with people with disabilities.

Most recently, I realized a dream of being part of a successful political campaign. I worked as the social media manager for a local politician, Kevin McCaffrey, helping him get elected to his first term in the Suffolk County Legislature.

I've taken my journalism, editorial and social/PR background and creativity and applied it to content strategy and writing for local SEO marketing firm Efferent Media. I work with Efferent's varied clientele creating custom articles for their websites and helping with unique content and ideas for some of Efferent’s social media customers.

I believe in working hard and playing hard and continuing to nurture the relationships of family and friends that helped get me to where I am now. So when I'm off the clock, I love spending time with my husband, David, and our menagerie of pets, and my best friends I've had since grade school.

My interests include animals, weather, quotes/lyrics, pop culture, design and politics.

Two of my favorite TV/movie quotes are:

"If Woody had gone straight to the police, then this would never have happened!"

"Life moves pretty fast. You don't stop and look around once in a while, you could miss it."