Catherine’s background industries are diverse with one common thread – marketing. From the fashion industry, to advertising, printing, then as a massage therapist and finally landing as "The Barter Babe,", Catherine has always been in the marketing game. As a massage therapist I had to create clients and build a practice. My marketing skills came to the rescue as I developed a large and successful practice. One way I got new business was participation in a local barter exchange. After several years as a member, I saw areas where the barter exchange could be improved upon, and with my husband, Barry, opened, built and still operate one of the most successful exchanges in the Southwest. After years of using a popular, but extremely overwhelming, software to run their exchange, we brainstormed with friend and business partner Luther Monson to create Barter21, the barter exchange management software.