Barbara Clarke Ruiz, CEO of BCSWIRL, Inc. an Activewear Apparel Design firm has over 20 years of experience in apparel creative direction and design. Her creativity and success rate has positioned her as one of the most sought after apparel designers in the activewear industry. As an Activewear Fashion Design Consultant, Barbara’s unique talents and capabilities have allowed her to work with top industry leaders in the category. She has lived and worked abroad in France, Germany and Italy with an international client roster that includes Nike Europe, Adidas US/Germany, Fila US/Italy, Wal-mart, New Balance US/ UK, Speedo UK, Hanes, Jockey, Disney and Zoggs International, to name a few. Barbara is a results-oriented professional who has created top selling apparel for many of her clients. She consistently demonstrates expertise and has gained a vast understanding of the activewear market. She designs across all categories of the men, women and children’s business from fitness to swim and skiwear.