“I plan and conceptualize marketing routes to position brands in this fusion of cultures”

More than 30 years of experience in brand managing, both in marketing and advertising. I have handled more than 300 marketing strategies and an equal number of advertising campaigns from local and global brands. I know how the consumer thinks –in every segment– and how to establish a relationship between the brand and the target. Now I’m putting all my experience in play, developing powerful personal brands. In this world 3.0, I develop the guidelines to achieve engagement and effective perception from the audience to the brand.
As for my professional background, I worked at JW Thompson, Empresas Polar, Beyond Total Branding, and now as Marketing Consultant in Lu Events & Experience.
My challenge is to make the audience engage and connect with the brand I’m advising.