Marketing & Creative Director | Brand, Content & Digital Growth for B2B/Industrial | In‑House Creative & Content Operations

I’m a marketing and creative leader who builds in‑house brand, content, and digital engines that grow pipeline and revenue for B2B and industrial companies.

Over my career, I’ve operated at the intersection of strategy, storytelling, and systems: defining brand positioning, architecting content programs, and running creative and digital operations that consistently ship high‑quality work at scale. My focus is on turning marketing into a measurable growth function—aligning brand, content, web, and campaigns to clear business outcomes.

• Brand & positioning: Clarifying who we are, who we serve, and why we win; translating that into messaging, visual identity, and narrative across channels.

• Content & demand: Building content strategies and editorial systems (blogs, case studies, white papers , video, social, email) that support ABM, nurture, and sales enablement.

• Creative & digital operations: Running in‑house creative teams and workflows (briefs, reviews, asset management, production calendars) and owning digital channels (website, landing pages, SEO, analytics).

• Cross‑functional leadership: Partnering with sales, product, and executive teams to align priorities, prioritize work, and prove marketing’s impact.

I’m currently the Marketing & Creative Director at Cassone, where I lead in‑house creative, content, and digital channels to grow pipeline and sales for B2B and industrial brands