London, United Kingdom.
Passionate about the symbiosis between fashion, trend forecasting and it’s intrinsic value when filtered through a particular brand’s “DNA” and is true to the business values. Experienced womeswear designer and trend forecaster within succesful, commercial global businesses. Understands the need for a design ethos and design process to be able to proactively respond to the fast moving fashion environment and each individual brands customer, across channels. A creative thinker, naturally entrepreneurial with strong management skills and an innate ability to articulate a vision, with passion & enthusiasm that inspires & motivates people to follow.