GoPro Be a Hero
Software Engineer, Photographer, and sports in Calgary, Alberta, Canada
Demographics: gender, age, education, occupation, income, family life cycle, ethnicity, etc.
Psychographics: lifestyle, activities, interests, personality, values, opinions, etc.
Her/his favourite brands, etc..
How did you derive this set of assumptions? Does it stem from advertising, user imagery, personal history, etc.?
Thinking of each brand, which archetype would best describe each brand?
A description of each brand as a physical person
A list of education & occupations this brand might hold
Hobbies and other interests
A description of each brand’s “ideal match” (i.e. what type of person (consumer) is this brand looking for?)