Bear Brick

The adorable Bearbrick arrived in 2001! It debuted at a Tokyo convention as a gift. The teddy bear-meets-building block design was an instant hit. Medicom Toy created the original Bearbrick. It wasn’t meant for mass appeal. But its simple charm and endless potential for customization launched a collecting phenomenon. Today, Bearbricks come in many sizes and materials. They also come from collaborations, making them a pop culture mainstay.