My 30-year journey of crafting award-winning films for advertising and marketing is marked by three long chapters of steadfast commitment to Goodby, Silverstein & Partners, TINBIKE Productions, and Salesforce.

Over this past decade, my film work primarily focused on telling great stories... specifically, capturing and shaping stories about innovation, digital transformation, and customer success with Salesforce. My position offered a unique space within the world of marketing, where creativity, strategy, and diplomacy coalesce.

In January of 2015, I joined Salesforce as Film Director - Director, Corporate Marketing. I arrived as a seasoned commercial film director, bringing 20 years of advertising and production experience. Creative Leadership within Salesforce brought me onboard to apply my expertise towards elevating the output of their internal Film Team. Our mission? To create bold, powerful, and emotionally resonant films that inspire audiences worldwide. From directing high-impact customer stories to setting global storytelling standards across AMER, EMEA, and APAC, I played a key role in shaping how Salesforce brought its customers' journeys to life in moving pictures.

Rising from one of just a few staffed Film Directors to leading the largest team of international film directors assembled at Salesforce, I mentored and managed creatives while continuing to direct marquee customer films for global events, including Marc Benioff’s Dreamforce keynotes. As a team leader, I was tapped to spearhead Salesforce’s Global Brand Summit for Film, where I defined best practices and storytelling excellence for our expansive network of production partners, post houses, motion graphics artists, composers, and agencies worldwide.

At the heart of my work is a deep commitment to human connection. Whether interviewing a Fortune 500 CEO or an everyday trailblazer, I cultivated an atmosphere of trust, allowing authentic, emotionally compelling stories to emerge. The result? Marketing films that didn’t just enlighten, but inspired audiences—driving engagement, impact, and success.

During my tenure at Salesforce, I had the privilege of collaborating with some of the world’s most iconic brands, including Mercedes-Benz, Ford, Bentley, Aston Martin, F1, Williams-Sonoma, Airbus, Pirelli, Prudential, Aldo, Zillow, Michelin, HMH, Intuit, Coca-Cola, and Mattel. Beyond working 1:1 with global business leaders, I also directed seasoned actors, professional athletes, elders, children, and everyday people—each bringing their own unique voice to unforgettable stories.