Beau Pedraza is a native of League City, TX and the Head of BBVA's Search Engine Optimization program in the United States. Previously, Beau was an SEO Manager for Seer Interactive, a highly-respected digital marketing agency that puts people first.

After spending 12 years as a Technical SEO-focused inbound marketer and over 20 years merging web technologies with traditional marketing for multimillion-dollar brands and startups, Beau knows what truly drives conversions, revenue, and global audience awareness —and it’s not being able to spout marketing lingo.

It's not even about "SEO" most of the time.

It’s about being able to connect with the heart-beating people you’re trying to help as they seek the answers that make their lives better...and by communicate your understanding back to them in their own language.

Beau has landed coverage in print media and industry conference outlets around the world, including Search Engine Journal, State of Search, Moz, and for the American Marketing Association's Houston and Seattle chapters. In addition to his extensive SEO and marketing experience, Beau served as a Navy Cryptologist and held a Top Secret/SCI (TK) clearance in support of OEF/OIF.

Beau holds a BA in History from the University of Houston's Honors College, an A.A.S in Petrochemical Process Systems from the College of the Mainland, and has numerous EdX and Coursera certifications for higher-level statistics, programming, and data science topics.