Director and Public Speaker in Montevideo, Uruguay
Director of the Agency Neto, leading agency in marketing and comprehensive communication. I have a degree in Marketing from the University of Uruguay. I have also taken several postgraduate courses in Israel and United States, where I lived during the period 1982-1994. Having over 20 years of experience working in the area of corporate marketing, I founded the Agency Neto, specialized in communication, design and production of advertising campaigns. Neto provides services at a local and international level and has created communication campaigns to companies and organizations such as Discount Bank, BBVA, Wella, Bayer, Pernod Ricard, Grupo Danone, MasterCard, Life Cinema, Grupo Fiancar, Laboratorio Roemmers, Claro, Nestlé, Punta Carretas Shopping, Diageo, Sadia, El Trigal, Mondelez (ex kraft), Mc Donald´s, Burger King, Aldo, AB Mauri , Salus, CS Johnson, Carrau y Cía, 3M, Pepsico, Marine Stewardship Council, and several government institutions. Recently Neto has specialized in the development of Corporate Social Responsibility campaigns such as Zero Smoker Program for Laboratorios Haymann, el programa Mamá, papá, prefiero agua para Salus (Danone) (Mom, Dad , I prefer water) and the Nestlé Healthy Kids program. In addition, Neto is the communication and strategy assessor of Cempre, local NGO that works in sustainability and recycling. Currently, I am developing the project ‘Yo elijo’ in conjunction with the Spanish Agency Arista, specialised in child and teenager communication (www.yoelijokids.com).