I’m a writer and brand consultant specialising in all things technology, self development, health and fitness.
I have a passion for wearable devices and how the latest developments in health, fitness and medical tech impact both our physical and mental wellbeing.
I’m currently a news writer at Lifehacker and Wired and I write regular features for Wareable, Gizmodo and Gadgette about tech, self development and the mind.
Over the past seven years I’ve had an extremely rewarding career in the media industry, I’ve managed an international editorial team at MSN Now, penned technology features for The Observer and The Sunday Times, edited consumer lifestyle and pop culture titles, including ShinyShiny, Popgadget.net and The Spin Alley, and produced weekly content as a columnist for a number of different online publications, like BitchBuzz, Organic Authority and Reputation Online.
After working in the digital health and tech sector for much of my life, I’m fascinated by the intersection of wellbeing and technology. That’s why I’ve built Bionic Buddha, a new platform which is dedicated to providing insight and opinion about the future of our self development journeys in an increasingly connected world.
Following a Masters degree in PR & Strategic Marketing Communications, I have experience as a content specialist and account manager at a number of public relations and digital communications agencies, providing consultancy and planning campaigns for big brands, like Sony Ericsson and First Direct, luxury lifestyle brands, like The Conran Company and Dolce & Gabbana and cool tech startups, like Noom and PingTune.
Now I specialise in helping brands to tell better stories by ensuring they have a joined-up approach between creative content, great design, website development and social media strategy.
Get in touch with me today to chat about editorial, creative content and brand development.Beccabeccacaddy@gmail.com