Halifax, Nova Scotia
Bruce is a Rotman graduate with an MBA focus on Brand Management. Within his decade of experience, Bruce has worked with various types of clients. From Package goods (Unilever, Wrigley) retail (Winners/Homesense), food (Hershey), financial (Visa) and entertainment (Nintendo, Sony Entertainment/Columbia Tristar pictures) giving him a vast knowledge of various client direction and expectations. At the same time, perfecting his tactical, conceptual and time management skills. Within his time in the industry, Bruce has also worked vendor side with Television (CTV, Out TV) and radio stations (MBS Radio). This experience has provided a well-rounded understanding of media, giving him the opportunity to look at each individual situation from an agency/ vendor perspective. This experience has also provided him with excellent negotiating skills, which in turn provides the best value for his clients. His love for media has him staying on top of media trends and medium rankings. Bruce is consistently reaching out to various vendors for opportunities that would keep his clients ahead of their competition. Bruce’s senior experience within larger agencies (Starcom Mediavest Group, M2 Universal) has acclimated him to high stress situations where providing quick turn around and well thought out solutions remain achieved.