James Belbin
Nutrition coach, Life Coach, and Coach in Hove, United Kingdom
James is an evidence-based nutritionist and psychology of eating coach based in Hove, East Sussex, UK
James is passionate about helping people understand how the "Why, How and When" we eat is key to improving our personal nutrition. The "What" comes afterwards.
James believes that everyone has their own unique requirements and creates a solution that supports their lifestyle, daily calorie requirements, activity profile and personal food choices.
James uses nutritional research, critical thinking and proven eating psychology rather than fad diets and demonising of individual foods.
Knowledge, consistency and support play a big part in achieving success.
"We can solve the obesity epidemic if we stop focusing solely on 'what' to eat and concentrate more on improving daily habits"
James' truly believes that if we implement better habits as children, as they develop into adulthood they will have a better relationship with food and the world around them.
Working closer with parents, children, schools and local businesses we can introduce better nutritional habits, meaning we wont need to rely on reactive campaigns such as 'sugar-taxes' and fad-diets in later life.
James's partner is a health visitor so our joint goal is to improve the lives of our local community through knowledge and support.
James is a qualified Nutrition Coach with Precision Nutrition and licensed to deliver online coaching anywhere in the world.
James is currently also studying with MacNutrition Uni in Loughborough to keep up to date with the latest in evidence-based nutrition.
ie no fads or rip off supplements.
He works with personal and corporate clients along the south-coast and online with clients hailing from New Zealand, Australia and Canada.